The SEO tools overview 2021

Below you will find an overview of SEO tools available online. We use a large part of the SEO tools below on a daily basis. Basic tools that every website owner should use, such as Google Analytics and Google Search Console , are not covered in this list. There are a large number of SEO tools available. This list of SEO tools is of course not exhaustive....

All-in-one search engine optimization tools

• SEMrush , organic and paid traffic analysis tool with features for rank tracking, keyword analysis, on-site SEO analysis, brand name monitoring, social media monitoring, link analysis, comprehensive competitive statistics, reporting and more.
• SEO PowerSuite , search engine optimization software for keyword rankings, keyword research, on-page SEO analytics, reporting, backlink tracking, social media popularity and more.
• Search Metrics , comprehensive SEO tool for content optimization, backlinks analysis, (historical) keyword data, mobile findability or visibility, local findability, competitive analysis and more.
• MOZ , SEO tool for keyword research, website SEO audit, monitoring, rank tracking, link analyzes and local findability.
• Ahrefs , track backlinks , search terms, brand mentions , view competition stats and more.
• SERanking , tool for analyzing keywords, page backlinks and competitors, with reporting option.
• cognitiveSEO , backlink analysis, content analysis, competitor analysis and keyword statistics
• Sistrix , SEO tool for keyword data, backlink statistics, market share monitoring and more.
• Lipperhey , free SEO tool with many functionalities.

keyword tools

• Übersuggest , free tool for keyword ideas.
• Keyword Tool , Google autocomplete keyword suggestions for generating comprehensive long-tail keyword analysis
• Keyword Planner , Google's tool for new keyword or ad ideas.
• Google Trends , Google's tool for insights into the latest trends, popular searches and visualizations thereof.
• Yoast Google Suggest Expander , get new keyword ideas through suggestions from Google.
• Wordstream , search term suggestion tool for searches in the United States.
• InstaKeywords , keyword suggestions with valuable statistics.
• Keywordshitter , a suggestion tool that shits out keywords.
• Keyworddit , discover keyword ideas from Reddit.
• Bulk Suggest Tool , search term suggestions from multiple sources.
• Keywords Everywhere , this extension displays search volumes across various websites, including Google.
• Keyword Mixer , SDIM's free tool to combine keywords into search terms.
• AnswerThePublic , generates questions that are asked in Google.

Rank Tracking Tools

• AWR , automated ranking reports for desktop, mobile and local searches.
• Accuranker , fast rank tracking tool with extensive analysis capabilities.
• Wincher , user-friendly rank tracker with daily updates and alerts.
• Pro Rank Tracker , keyword position tracking tool, also available as an App.
• Rank Ranger , daily keyword positions for multiple search engines.
• Rank Tracker , desktop software for unlimited keyword monitoring.
• CuteRank , software for tracking keyword rankings in various search engines.
• Serpfox , daily ranking updates and various available functionalities

SEO tools for on site analytics

• Screaming Frog , comprehensive SEO spider tool for crawling websites and downloading on-site elements.
• Raven Tools , website auditor tool for analyzing SEO issues.
• Deepcrawl , website crawler for detecting and checking technical problems and content improvements.
• Netpeak , an SEO tool for checking important SEO issues and comparing websites.
• Structured data testing tool , a tool from Google for testing structured data.
• Pingdom , tool for monitoring uptime, server performance and incidents.
• Web.dev , a tool from Google to see how a website is performing and for tips to improve user experience.
• Mobile Friendly Test , This test from Google analyzes a page and reports if the page has a mobile friendly design.
• Botify , a clear and simple website control tool for SEO improvements.
• ContentKing , tool for monitoring and optimizing content in the field of search engine optimization.
• HTTP Status Code Checker , SDIM's simple tool for viewing status codes, redirect locations, redirect chains and response headers
• Reverse IP lookup , SDIM's simple tool for looking up an IP address of a domain name.

Website speed analysis tools

• PageSpeed ​​Insights , a tool from Google for testing page speed and areas for improvement.
• GTmetrix , tool for building improvement reports for key site speed indicators.
• Pingdom Website Speed ​​Test , tool for analyzing site speed and finding bottlenecks.
• YSlow , analyzes web pages and indicates why they are slow based on rules set by Yahoo.
• ……More Google Analytics and web analytics tools

Link analysis tools

• Majestic , comprehensive backlink explorer with historical data, link topics, competitive analysis and more.
• Link Research Tools , link data platform for comprehensive link analysis, monitoring, penalty prevention/resolving, competitive analysis and more.
• Link Assistant (PowerSuite), tool for finding backlinks, requesting backlinks and checking backlinks.
• Open Site Explorer , MOZ's link search engine with the ability to track links, detect potentially dangerous links, and more.
• Semrush , all-in-one tool with option to check backlinks and quality, suitable for competitive analysis and more off-page SEO factors
• Search Metrics , all-in-one tool with option to check backlinks and quality, suitable for competitive analysis and more off-page SEO factors.
• Ahrefs , all-in-one tool with option to check backlinks and quality, suitable for competitive analysis and more off-page SEO factors.
• Open Link Profiler , a free link analysis tool with filters, link topics and more.
• Google Alerts , get notifications of new listings on the web.

Toolbars, add-ons, browser extensions and plugins

• Web developer , very comprehensive add-on for Firefox with various options for website developers and extremely useful for SEO specialists.
• SeoTools for Excel , extensive excel plugin for online marketing, suitable for retrieving many different data.
• Search Analytics for Sheets , Automatically back up Google Search Console data and easily retrieve data in Google Sheets.
• MozBar , one of the first browser extensions for SEO with many different features.
• User Agent Switcher , add-on for Firefox for viewing websites from the eyes of various user agents such as search engines, mobile phones and more.
• Redirect Path , Chrome extension for checking http headers and redirects and status codes.
• Yoast SEO , plugin for optimizing WordPress websites